The Low Yat Group has long been a pioneer of both the property development and investment industries. The pandemic brought on by Covid-19 has seen them make the move beyond residential and commercial real estate into the food and beverage sector. The Growers Market at Rivercity is an initiative by the Low Yat Group which seeks to overcome Malaysia’s need for alternative ways to shop for food in lieu of community wet markets downsizing or closing down. Growers Market is a one-stop destination where consumers are able to have direct access to wholesalers, importers and distributors that sell quality products and produce. The Growers Market aims to provide an avenue for local growers, farmers, wholesalers and emerging artisan food entrepreneurs as well as home bakers to start and grow their businesses. This also allows fresh graduates to explore entrepreneurship. Budding personnel from the food and beverage industry that have lost their jobs due to the pandemic can also use this to find new opportunities. With the Growers Market, Low Yat aims to answer the need for an alternative platform for local food entrepreneurs to step forward and grow.